What You Can Expect
THURSDAY, OCTOBER 23
DAY 1: Immerse Yourself in Her World
Step into the lives of your customers. Learn about Gen Z woman today through unfiltered, in-person experiences. You’ll arrive with a strategic guided listening plan, then spend the day immersed in interactive moments with real consumers.
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Explore themed, consumer-led spaces where Gen Z women share their favorite brands, demonstrate real-time product use, and walk you through how they shop, scroll, and discover.
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Observe raw, unscripted reactions as participants test beauty, apparel, and wellness products—including yours, if you're a sponsor.
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Listen as Gen Z women weigh in on what really matters—from sustainability to social media to what makes a product “worth it.”
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Participate in small-group dialogues with consumers to go deeper on the themes that matter most to your brand.
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Enjoy casual, curated table conversations designed to spark connection and spontaneous insight.
Leave day 1 with a rich, first-hand understanding of your audience
FRIDAY, OCTOBER 24
DAY 2: Turn Insight Into Action
Now that you've seen your customer in action, it’s time to make it count. Day 2 is a working session designed to help you translate what you’ve learned into focused, brand-specific strategies, supported by our AI-powered insight framework.
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Kick off the day with a consolidated summary of the key insights that emerged on Day 1 captured and curated by the Uncover team.
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Learn how to apply our AI-powered model to identify patterns, prioritize opportunities, and generate new hypotheses.
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In small, facilitated groups, you’ll activate the insights you’ve gained, brainstorming, pressure-testing, and building strategic action plans you can take back to your team.
You’ll leave with more than just inspiration. You’ll have a tested framework, tangible next steps, and a shared language for insight across your team, plus a network of brand peers working toward the same goal.
ABOUT OPTIONAL ADD-ONS
🌟Brand Sponsorship Add-On: $1000
Boost visibility and deepen learning about your brand.
Includes:
Guaranteed inclusion of customers who currently shop your brand at the conference
Inclusion of your product in live consumer demos
Ability to contribute merchandise or samples for curated giveaways
Recognition on site and in select event materials
Best for brands craving visibility with the Gen Z audience
🌟Team Packages (6+ Attendees)
Unlock exclusive experiences when you attend as a team.
Includes:
1 Complimentary Ticket ($1500 value)
Private 1:1 Brand Breakout with Consumers
60-minute moderated session tailored to your brand
Consumers recruited and prepped based on your category
Interactive discussion focused on your brand, product, or positioning
Pre-Event Strategy Session
We’ll meet in advance to align on objectives and build a high-impact conversation plan
Ideal for innovation, insights, or marketing teams looking to gain alignment and real-time input from your target audience