The first conference where the keynote was real customers.
October 23-24, 2025 we hosted our first Face Value event in Austin, TX.
We brought together dozens of brand and insight leaders to LISTEN to the voices of the Gen Z women shaping the future of beauty and wellness.
For two days, Face Value put consumers at the center of every conversation.
And we didn’t just talk, we built strategies, frameworks, and human understanding that will ripple far beyond the event.
The results were spectacular.
Real Customers.
Real Conversations.
Real Impact.
Immersive
Watch and listen as Gen Z women demo products, share preferences, and reveal what drives their choices.
Focused
No vendors. No pitches. Direct access to the customers that will determine your brand’s future.
Actionable
Leave with clear, insight-backed hypotheses, fresh brand opportunities, and a repeatable, AI-powered framework to turn insights into strategy.
Your customer has never been in the building.
Gen Z thinks differently, shops differently and expects brands to LISTEN.
Attendees co-created with Gen Z women in live, interactive sessions designed to surface authentic insights.
They left with:
A tested framework to turn qualitative insights into business action
A shared team experience rooted in empathy
The only live event built to connect teams directly with Gen Z women and turn insight into strategy on the spot.
Face Value is partnering with a carefully curated set of brands who want to engage Gen Z directly and walk away with actionable insight.
If you’re interested in attending future Face Value events, let’s chat.
Meet Your Host:
Samantha Foster Bergeron
Founder & Principal of Uncover | Creator of Face Value
Samantha is the founder of Uncover, a boutique consumer intelligence agency trusted by some of the most loved names in beauty and wellness. Over the past 20 years, she’s helped bold, ambitious brands like Sephora, Lululemon and Amazon get closer to the people they serve, and turn those insights into breakthrough brand, product, and marketing strategies.
Samantha brings rigor, empathy, and curiosity to every conversation, and has a gift for uncovering what consumers really think, want, and feel.
Her background spans global corporations, early-stage startups, creative agencies, and in-house teams, giving her a rare 360° view of how brands grow with clarity, confidence, and speed.
Through Uncover, Samantha is redefining qualitative research as a creative and strategic discipline, not just a validation tool. She has spent her career innovating new ways to uncover what’s true: meeting consumers where they are, treating them like people (not test subjects), and creating the kind of safe, open environments that invite honesty, emotion, and nuance.
Face Value is the next evolution of that mission, a live, immersive experience that puts you face-to-face with the customers shaping what’s next and gives you the tools to turn those raw conversations into real-time strategy.
Samantha built Face Value for brand leaders like you, those who want unfiltered context, actionable insight, and fresh ideas you can’t get from a survey or a spreadsheet.
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Uncover is a boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power. Since 2005, we’ve helped leading beauty, apparel and wellness brands listen more closely to their customers, and act more strategically with the insight they gain.
Face Value is the next evolution of our work, an in-person immersion that connects brands with Gen Z women in real time. It’s insight you can feel, context you can’t Google, and clarity you can act on.
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