The conference where the keynote is your customer.
OCTOBER 23–24, 2025
The conference where the keynote is your customer.
Two days, face-to-face
with your customers.
If your brand serves 18–28 year-old women, you need to be here.
Immersive
Watch, listen, and learn as 18–28-year-old women share their routines, demo favorite products, and walk you through their digital and real-world behaviors so you can see your brand through their eyes.
Focused
No vendors. No pitches. Just real, candid conversations with Gen Z women in curated, small-group settings so you can truly hear what matters to your customer.
Actionable
Leave with clear, insight-backed hypotheses, fresh brand opportunities, and a repeatable, AI-powered framework to turn qualitative findings into strategy.
In an increasingly remote world, brands are drifting further from the people they serve.
Face Value connects you with real customers, in real time, so you have a deep, personal understanding of who you’re building for.
You’ll engage directly with Gen Z women in live, interactive sessions designed to surface authentic insights you can immediately act on.
You’ll leave with:
A tested framework to turn qualitative insights into business action
A shared team experience rooted in empathy
A new way to use AI: in service of real customer understanding
Ongoing community via private Slack group
General Admission: $1500 $1250
🌟 Early Bird Tickets available until Monday, August 11.
Includes:
Full access to both days of programming
Hands-on AI-powered strategy workshop
Curated panels + consumer-led experiences
Post-event report of insights and digital toolkit
Ongoing community access via private Slack group
Additional Options Available Below
🌟
The only live event built to connect your team directly with Gen Z women and turn insight into strategy on the spot.
+ Brand Sponsorship: $1000
Boost visibility and deepen learning for your brand.
Includes:
Customers who currently shop your brand at the conference
Your product in live consumer demos
Contribute merchandise or samples for curated giveaways
Recognition on site and in select event materials
Best for brands craving visibility with the Gen Z audience.
+ Team Packages (6+ Attendees)
Unlock exclusive experiences when you attend as a team.
Includes:
1 Complimentary Ticket ($1500 value)
Pre-Event Strategy Session
Private 1:1 Brand Breakout with Consumers
Ideal for innovation, insights, or marketing teams looking to gain alignment and real-time input from your target audience.
Contact us to organize your team’s experience!
When?
October 23-24, 2025
Where?
Austin, TX
Who?
Beauty, apparel and wellness brand teams who serve 18-28 year-old women.
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Step into the lives of your customers. Learn about Gen Z women today through unfiltered, in-person experiences. You’ll arrive with a strategic guided listening plan, then spend the day immersed in interactive moments with real consumers.
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Explore themed, consumer-led spaces where Gen Z women share their favorite brands, demonstrate real-time product use, and walk you through how they shop, scroll, and discover.
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Observe raw, unscripted reactions as participants test beauty, apparel, and wellness products—including yours, if you're a sponsor.
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Listen as Gen Z women weigh in on what really matters—from sustainability to social media to what makes a product “worth it.”
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Participate in small-group dialogues with consumers to go deeper on the themes that matter most to your brand.
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Enjoy casual, curated table conversations designed to spark connection and spontaneous insight.
Day 1: Thurs 10/23/25
Leave Day 1 with a rich, first-hand understanding of your audience.
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Now that you've seen your customer in action, it’s time to make it count. Day 2 is a working session designed to help you translate what you’ve learned into focused, brand-specific strategies, supported by our AI-powered insight framework.
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Kick off the day with a consolidated summary of the key insights that emerged on Day 1 captured and curated by the Uncover team.
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Learn how to apply our AI-powered model to identify patterns, prioritize opportunities, and generate new hypotheses.
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In small, facilitated groups, you’ll activate the insights you’ve gained, brainstorming, pressure-testing, and building strategic action plans you can take back to your team.
Day 2: Fri 10/24/25
Leave with a tested framework, tangible next steps, and a shared language for insight across your team, plus a network of brand peers working toward the same goal.
Frequently Asked Questions
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Brand, innovation, and consumer insight leaders focused on serving Gen Z women, especially beauty, retail and wellness brands.
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The conference runs Thursday, October 23, 10am - 6pm and Friday, October 24, 2025, 10am - 1pm.
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Face Value will be hosted in Austin, Texas. Location details will be provided with your ticket purchase.
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Your ticket includes full access to both days of programming, meals, workshop materials, digital tools, and ongoing access to our private Slack community.
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Yes. bringing multiple members of your team will add value to your experience. Teams of 6 will have access to exclusive benefits as outlined on our tickets page. Contact us for more information.
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We will share high-level demographic details, purchase habits and brand preferences for all of the consumers you’ll meet. PII will not be shared.
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Leveraging our proprietary consumer panel and networking process, we’ll hand-select women who exemplify the Gen Z experience and reflect the buying behavior of the target customers are brands attending the conference.
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Absolutely. Face Value offers direct access to your target customer, an insight-to-action framework, and tangible deliverables you can bring back to your team at a fraction of the cost of a traditional qualitative research project.
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You’re in luck! We’re already planning future Face Value events, so subscribe here to be the first to hear of new dates, or tell us what city we should visit and when!
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Brands are farther away from their customers than ever before. In today’s remote-driven world, companies often struggle to engage with their consumers in a truly personal way. We rarely see our colleagues in- person anymore, much less the people we’re creating products for.
There’s no replacement for in-person engagement. There is no replacement for face-to-face conversations with your customers. Talking directly with them provides insights you won’t uncover through surveys or data alone. It builds empathy, deepens understanding, and ultimately leads to more inspired, customer-centric decision-making in your business.
AI is an incredible tool for research, if used correctly. AI can’t replace first person interactions with your customer (at least not yet). It can serve as a powerful tool to take what you’ve heard and expand it into an actionable framework. We’ve worked with leading experts to develop a framework to do just this and we’re excited to share it with you.
Qualitative research is slow and expensive. The Face Value model allows you to do more with less. Learn volumes about your customer at a fraction of the cost of a qualitative research project.
Research is generally problem-focused. Face Value gives you a chance to immerse your entire team in your consumers’ world and develop the context and empathy that you miss when you seek to answer only very specific questions.
Community sharpens everyone’s skills. Bringing brands that serve the same customer together allows brand teams to network, learn from each other and build lasting connections that we’ll foster via our dedicated Slack channel.
Space for learning. Face Value is vendor free, no one trying to sell you anything, just a space for you to learn.
Can't attend these dates?
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Uncover is a boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power. Since 2005, we’ve helped leading beauty, apparel and wellness brands listen more closely to their customers, and act more strategically with the insight they gain.
Face Value is the next evolution of our work, an in-person immersion that connects brands with Gen Z women in real time. It’s insight you can feel, context you can’t Google, and clarity you can act on.
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Uncover is thrilled to present Face Value: The only live event built to connect your team directly with Gen Z women and turn insight into strategy on the spot.
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