The first conference where the keynote was real customers.
October 23-24, 2005 we hosted our first Face Value event in Austin, TX.
We brought together dozens of brand and insight leaders to LISTEN to the voices of the Gen Z women shaping the future of beauty and wellness.
For two days, Face Value put consumers at the center of every conversation.
And we didn’t just talk, we built strategies, frameworks, and human understanding that will ripple far beyond the event.
The results were spectacular.
Immersive
Watch and listen as Gen Z women demo products, share preferences, and reveal what drives their choices.
Focused
No vendors. No pitches. Direct access to the customers that will determine your brand’s future.
Actionable
Leave with clear, insight-backed hypotheses, fresh brand opportunities, and a repeatable, AI-powered framework to turn insights into strategy.
Your customer has never been in the building.
Gen Z thinks differently, shops differently and expects brands to LISTEN.
You’ll co-create with Gen Z women in live, interactive sessions designed to surface authentic insights you can immediately act on.
You’ll leave with:
A tested framework to turn qualitative insights into business action
A shared team experience rooted in empathy
A new way to use AI: in service of real customer understanding
Ongoing community via private Slack group
The only live event built to connect your team directly with Gen Z women and turn insight into strategy on the spot.
ONE DAY TICKETS: $750
Best for Agencies and Individuals focused on understanding about Gen Z.
Individual 1 Day Ticket $750
Includes:
Full access Thursday 10/23/25
Immersive sessions
LunchCurated panels + consumer-led experiences
Post-event insights report
Face Value tote with curated brand samples
TWO DAY TICKETS: STARTING AT $1500
Best for Brands & Agencies focused on a specific brand or product.
Individual 2 Day Ticket $1500
Includes:
Full access to 2 days of immersive sessions and workshops 10/23 - 10/24/25
Meals (Day 1 lunch, Day 2 breakfast)
Curated panels + consumer-led experiences
Hands-on AI-powered strategy workshop
Post-event insights report and digital toolkit
Face Value tote with curated brand samples
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Brand Spotlight $2500
For attendees who want to put their brand directly into the conversation.
Includes all individual access benefits +
Your brand featured in consumer demos
Samples/gifting directly to 30 Gen Z consumers
On-site recognition and in select event materials
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Team Packages Available (contact us for more information)
A bundled package combining multiple individual tickets with a Brand Spotlight at a group discount.
Includes individual access benefits and brand showcase benefits +
Pre-Event Strategy Session
Private 1:1 Brand Breakout with Consumers
Your brand featured in consumer demos
Samples/gifting directly to 30 Gen Z consumers
On-site recognition and in select event materials
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Sponsorship Opportunities Available (contact us for more information)
Face Value is partnering with a carefully curated set of brands who want to engage Gen Z directly and walk away with actionable insight.
If you’re interested in attending Face Value, let’s chat.
When?
October 23-24, 2025
Where?
Austin, TX
Who?
Beauty, apparel and wellness brand teams who serve 18-25 year-old women.
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Step into the lives of your customers. Learn about Gen Z women today through unfiltered, in-person experiences. You’ll arrive with a strategic guided listening plan, then spend the day immersed in interactive moments with real consumers.
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Explore themed, consumer-led spaces where Gen Z women share their favorite brands, demonstrate real-time product use, and walk you through how they shop, scroll, and discover.
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Observe raw, unscripted reactions as participants test beauty, apparel, and wellness products—including yours, if you're a sponsor.
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Listen as Gen Z women weigh in on what really matters—from sustainability to social media to what makes a product “worth it.”
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Participate in small-group dialogues with consumers to go deeper on the themes that matter most to your brand.
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Enjoy casual, curated table conversations designed to spark connection and spontaneous insight.
Day 1: Thurs 10/23/25
Leave Day 1 with a rich, first-hand understanding of your audience.
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Now that you've seen your customer in action, it’s time to make it count. Day 2 is a working session designed to help you translate what you’ve learned into focused, brand-specific strategies, supported by our AI-powered insight framework.
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Kick off the day with a consolidated summary of the key insights that emerged on Day 1 captured and curated by the Uncover team.
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Learn how to apply our AI-powered model to identify patterns, prioritize opportunities, and generate new hypotheses.
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In small, facilitated groups, you’ll activate the insights you’ve gained, brainstorming, pressure-testing, and building strategic action plans you can take back to your team.
Day 2: Fri 10/24/25
Leave with a tested framework, tangible next steps, and a shared language for insight across your team, plus a network of brand peers working toward the same goal.
Frequently Asked Questions
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Brand, innovation, and consumer insight leaders focused on serving Gen Z women, especially beauty, retail and wellness brands.
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The conference runs Thursday, October 23, 10am - 5pm and Friday, October 24, 2025, 9am - 1pm.
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Face Value will be hosted in Austin, Texas. Location details will be provided with your ticket purchase.
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Your ticket includes full access to both days of programming, meals, workshop materials, digital tools, and ongoing access to our private Slack community.
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Yes. bringing multiple members of your team will add value to your experience. Teams of 6 will have access to exclusive benefits as outlined on our tickets page. Contact us for more information.
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We will share high-level demographic details, purchase habits and brand preferences for all of the consumers you’ll meet. PII will not be shared.
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Leveraging our proprietary consumer panel and networking process, we’ll hand-select women who exemplify the Gen Z experience and reflect the buying behavior of the target customers are brands attending the conference.
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Absolutely. Face Value offers direct access to your target customer, an insight-to-action framework, and tangible deliverables you can bring back to your team at a fraction of the cost of a traditional qualitative research project.
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You’re in luck! We’re already planning future Face Value events, so subscribe here to be the first to hear of new dates, or tell us what city we should visit and when!
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Brands are farther away from their customers than ever before. In today’s remote-driven world, companies often struggle to engage with their consumers in a truly personal way. We rarely see our colleagues in- person anymore, much less the people we’re creating products for.
There’s no replacement for in-person engagement. There is no replacement for face-to-face conversations with your customers. Talking directly with them provides insights you won’t uncover through surveys or data alone. It builds empathy, deepens understanding, and ultimately leads to more inspired, customer-centric decision-making in your business.
AI is an incredible tool for research, if used correctly. AI can’t replace first person interactions with your customer (at least not yet). It can serve as a powerful tool to take what you’ve heard and expand it into an actionable framework. We’ve worked with leading experts to develop a framework to do just this and we’re excited to share it with you.
Qualitative research is slow and expensive. The Face Value model allows you to do more with less. Learn volumes about your customer at a fraction of the cost of a qualitative research project.
Research is generally problem-focused. Face Value gives you a chance to immerse your entire team in your consumers’ world and develop the context and empathy that you miss when you seek to answer only very specific questions.
Community sharpens everyone’s skills. Bringing brands that serve the same customer together allows brand teams to network, learn from each other and build lasting connections that we’ll foster via our dedicated Slack channel.
Space for learning. Face Value is vendor free, no one trying to sell you anything, just a space for you to learn.
Can't attend these dates?
Meet Your Host:
Samantha Foster Bergeron
Founder & Principal of Uncover | Creator of Face Value
Samantha is the founder of Uncover, a boutique consumer intelligence agency trusted by some of the most loved names in beauty and wellness. Over the past 20 years, she’s helped bold, ambitious brands like Sephora, Lululemon and Amazon get closer to the people they serve, and turn those insights into breakthrough brand, product, and marketing strategies.
Samantha brings rigor, empathy, and curiosity to every conversation, and has a gift for uncovering what consumers really think, want, and feel.
Her background spans global corporations, early-stage startups, creative agencies, and in-house teams, giving her a rare 360° view of how brands grow with clarity, confidence, and speed.
Through Uncover, Samantha is redefining qualitative research as a creative and strategic discipline, not just a validation tool. She has spent her career innovating new ways to uncover what’s true: meeting consumers where they are, treating them like people (not test subjects), and creating the kind of safe, open environments that invite honesty, emotion, and nuance.
Face Value is the next evolution of that mission, a live, immersive experience that puts you face-to-face with the customers shaping what’s next and gives you the tools to turn those raw conversations into real-time strategy.
Samantha built Face Value for brand leaders like you, those who want unfiltered context, actionable insight, and fresh ideas you can’t get from a survey or a spreadsheet.
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Uncover is a boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power. Since 2005, we’ve helped leading beauty, apparel and wellness brands listen more closely to their customers, and act more strategically with the insight they gain.
Face Value is the next evolution of our work, an in-person immersion that connects brands with Gen Z women in real time. It’s insight you can feel, context you can’t Google, and clarity you can act on.
TRUSTED BY:
Uncover is thrilled to present Face Value: The only live event built to connect your team directly with Gen Z women and turn insight into strategy on the spot.
Have questions before committing? We have answers!
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