A boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power.
At Uncover, we know that the most powerful business decisions start with deep human understanding. Since 2005, we’ve helped leading beauty, apparel and personal care brands listen more closely to their customers, and act more strategically with the insight they gain.
From strategic qualitative research to ongoing insight programs, Uncover delivers human-centered services that help ambitious brands connect, adapt, and lead.
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Successful brands don’t wait for feedback, they build on a foundation of insight. Our customer deep dives provide a rich understanding of your customers’ lifestyle, behaviors, motivations, and emotional drivers, then help you use that understanding to create smarter products, sharper positioning, and more resonant strategies.
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Sales data can't explain why or how your customers make purchase decisions. Our unique approach to shopping research illuminates the path to purchase from your customer's perspective, identifying both the conscious and unconscious factors that drive consideration and conversion.
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Insights should inform package design, not validate it. We identify the key benefits, ideal messaging hierarchy, and design components to drive development of packaging that speaks to your consumers and drives conversion.
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Build with your consumers, not for them. We clearly identify your consumers' needs, pain points, and problems to guide your product development and innovation efforts.
Concept testing and refinement
Consumer co-creation
Use case and ritual exploration
Product testing
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Are you speaking your customer's language? Ensure your messaging, creative, and brand expression speak directly to your core consumer by building around their key motivations and behaviors.
Message testing
Brand positioning development
Creative development
Culture checks
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How does your customer get to your brand? Our journey mapping approach reveals the path from consideration to purchase to post-purchase experience. By identifying friction points, missed opportunities, and moments of influence, we help you design more seamless, intentional experiences that drive engagement, loyalty, and conversion.
End-to-end path-to-purchase mapping
Emotional and behavioral touchpoint analysis
Omni-channel experience insights
Friction and opportunity identification
Digital journeys
Direct-to-Consumer journeys
Retail environment analysis
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90% of startups fail. Those that survive don’t just launch, they listen. Our early-stage consumer intelligence offerings are designed to reveal potential blind spots and ground your brand in real human insight.
Foundational category insight
Concept validation
Product testing.
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~75% of venture-backed startups fail. Consumer intelligence is a key component of those that succeed. We help investors evaluate early-stage brands not just by their business plan, but by their true potential to connect and scale.
Category sentiment and emerging preference analysis
Risks, resonance and potential blind spots
Potential for space in the current landscape
Recommendation for investment potential
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Listening Loops are a series of monthly, moderated virtual conversations with your ideal customers.
In each session, we bring together a new group of consumers through a live, structured discussion covering what they're most excited about, how they're feeling about your brand, what's new in your category, and any burning questions your team has for them.
To ensure each session delivers clear value, your team is given a strategic listening plan to guide their experience in advance.
After each session, we provide a recording and a meeting summary to capture all of the wisdom your customers shared for your team to act on.
Validation is a dead end. Insight opens doors.
We work with teams to inform the development of brands, products, packaging, and marketing campaigns then leave it to the experts to do what they do best. Read more about our work as well as trend reports, insight and more in the Uncover blog.
