WHO?     

HOW MUCH?        

AUSTIN, TX · OCTOBER 23–24, 2025

Face Value:

Real Customers.
Real Conversations.
Real Impact.

Where Brands Listen Before They Lead

Face Value is a two-day, in-person event

This conference puts you face-to-face with the very customers you’re trying to reach. If your brand serves 18–28-year-old women, you need to be here.

When?

October 23-24, 2025

Where?

Austin, TX (specific location TBD)

Who?

Beauty, apparel and wellness brand teams who serve 18-28 year old women.

In an increasingly remote world, brands are drifting further from the people they serve.

Face Value connects you with real customers, in real time, so you have a deep, personal understanding of who you’re building for.

You’ll engage directly with Gen Z women in live, interactive sessions designed to surface authentic insights you can immediately act on.

You’ll leave with:

  • A tested framework to turn qualitative insights into business action

  • A shared team experience rooted in empathy

  • A new way to use AI: in service of real customer understanding

  • Ongoing community via private Slack group

Connection Focused

No vendor booths. No sales scripts. Just real conversations with your consumers in curated, small-group settings.

Immersive Experience

Observe, listen, and learn directly from 18–28-year-old women as they share their favorite brands and products, demonstrate their media habits and show you what it’s like to be in their world.

Clear ROI

Walk away with insight-backed hypotheses, brand-relevant insights, and a repeatable, AI-supported framework for turning qualitative learning into strategic action.

+ Face Value

Uncover is a boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power. Since 2005, we’ve helped leading beauty, apparel and personal care brands listen more closely to their customers, and act more strategically with the insight they gain.

Face Value is the next evolution of our work, an in-person immersion that connects brands with Gen Z women in real time. It’s insight you can feel, context you can’t Google, and clarity you can act on.

TRUSTED BY

Join us at Face Value   

The only live event built to connect your team directly with Gen Z women and turn insight into strategy on the spot.

General Admission: $1500 $1250  

🌟 Early Bird Tickets available until August 1st or they sell out.

Includes:

  • Full access to both days of programming

  • Hands-on AI-powered strategy workshop

  • Curated panels + consumer-led experiences

  • Post-event report of insights and digital toolkit

  • Ongoing community access via private Slack group

+ Brand Sponsorship: $1000        

👋 Boost visibility and deepen learning about your brand.

Includes:

  • Guaranteed inclusion of customers who currently shop your brand at the conference

  • Inclusion of your product in live consumer demos

  • Ability to contribute merchandise or samples for curated giveaways

  • Recognition on site and in select event materials

Best for brands craving visibility with the Gen Z audience.

+ Team Packages (6+ Attendees)  

🤝 Unlock exclusive experiences when you attend as a team.

Includes:

  • 1 Complimentary Ticket ($1500 value)

  • Private 1:1 Brand Breakout with Consumers

    • 60-minute moderated session tailored to your brand

    • Consumers recruited and prepped based on your category

    • Interactive discussion focused on your brand, product, or positioning

  • Pre-Event Strategy Session

    • We’ll meet in advance to align on objectives and build a high-impact conversation plan

Ideal for innovation, insights, or marketing teams looking to gain alignment and real-time input from your target audience.

  The Details  

Here’s exactly what you can expect during your two days in Austin, TX at Face Value.

  • Step into the lives of your customers. Learn about Gen Z woman today through unfiltered, in-person experiences. You’ll arrive with a strategic guided listening plan, then spend the day immersed in interactive moments with real consumers.

  • Explore themed, consumer-led spaces where Gen Z women share their favorite brands, demonstrate real-time product use, and walk you through how they shop, scroll, and discover.

  • Observe raw, unscripted reactions as participants test beauty, apparel, and wellness products—including yours, if you're a sponsor.

  • Listen as Gen Z women weigh in on what really matters—from sustainability to social media to what makes a product “worth it.”

  • Participate in small-group dialogues with consumers to go deeper on the themes that matter most to your brand.

  • Enjoy casual, curated table conversations designed to spark connection and spontaneous insight.

THURSDAY, OCTOBER 23

Day 1

Leave day 1 with a rich, first-hand understanding of your audience

  • Now that you've seen your customer in action, it’s time to make it count. Day 2 is a working session designed to help you translate what you’ve learned into focused, brand-specific strategies, supported by our AI-powered insight framework.

  • Kick off the day with a consolidated summary of the key insights that emerged on Day 1 captured and curated by the Uncover team.

  • Learn how to apply our AI-powered model to identify patterns, prioritize opportunities, and generate new hypotheses.

  • In small, facilitated groups, you’ll activate the insights you’ve gained, brainstorming, pressure-testing, and building strategic action plans you can take back to your team.

FRIDAY, OCTOBER 24

Day 2

More than just inspiration, you’ll have a tested framework, tangible next steps, and a shared language for insight across your team, plus a network of brand peers working toward the same goal.

Can't attend these dates?

Frequently Asked Questions

  • Brand, innovation, and consumer insight leaders focused on serving Gen Z women — especially in beauty, wellness, and lifestyle.

  • The conference takes place Thursday, October 23 through Friday, October 24, 2025.

  • Face Value will be hosted in Austin, Texas, at Inn Cahoots — a modern, boutique venue in the heart of the city.

  • Your ticket includes full access to both days of programming, all meals, workshop materials, digital tools, and ongoing access to our private Slack community.

  • Yes. Teams of 3 or more can request a private brand breakout session on Day 1 to work more closely with the consumers and facilitators.

  • No personal data is shared. You’ll engage with consumers live during the event, and we’ll provide synthesized insights after the conference to support your strategy.

  • Leveraging our proprietary consumer panel and networking process, we’ll hand select women who exemplify the Gen Z experience and buy the brands relevant to the brands who attend.

  • Absolutely. Face Value offers direct access to your target customer, an insight-to-action framework, and tangible deliverables you can bring back to your team at a fraction of the cost of a traditional qualitative research project.

  • You’re in luck! We’re already planning future Face Value events, so subscribe here to be the first to hear of new dates, or tell us what city we should visit and when!

    1. Brands are farther away from their customers than ever before. In today’s remote-driven world, companies often struggle to engage with their consumers in a truly personal way. We rarely see our colleagues in person anymore, much less the people we’re creating products for.

    2. There’s no replacement for in person engagement. There is no replacement for face-to-face conversations with your customers. Talking directly with them provides insights you won’t uncover through surveys or data alone. It builds empathy, deepens understanding, and ultimately leads to more inspired, customer-centric decision-making in your business.

    3. AI is an incredible tool for research, if used correctly. AI can’t replace first person interactions with your customer (at least not yet). It can serve as a powerful tool to take what you’ve heard and expand it into an actionable framework. We’ve worked with leading experts to develop a framework to do just this and we’re excited to share it with you.

    4. Qualitative research is slow and expensive. The Face Value model allows you to do more with less. Learn volumes about your customer at a fraction of the cost of a qual project.

    5. Research is generally problem-focused. FV gives you a chance to Immerse your entire team in your consumers’ world and develop the context and empathy that you miss when you seek to answer only very specific questions.

    6. Community sharpens everyone’s skills. Bringing brands that serve the same customer together allows brand teams to network, learn from each other and build lasting connections that we’ll foster via our dedicated Slack channel.

    7. Space for learning. Face Value is vendor free, no one trying to sell you anything, just a space for you to learn.