We hear this theme every day, consumers rarely feel like brands are talking directly to them. Consumers are feeling over-targeted and under-appreciated.
We hear the other side, too. Smart, well-intentioned brand teams are trying to make data-driven decisions but are struggling to interpret the numbers without the human context behind them.
At Uncover, we know that the most powerful business decisions start with deep human understanding. And, as we hit 20 years of consumer insight gathering, we are seeing a problem, the empathy gap is growing.
We’re seeing a widening disconnect between the people building brands and the people they’re trying to reach.
The brands that are winning are the ones that stay close. That listen. That understand not just what people are doing, but why.
We are here to help! As we mark our 20 year anniversary, we are retooling how we work, to help our clients stay grounded in the real world their customers live in.
Here are two new ways we’re making that happen:
