https://www.uncoverresearch.com/mainservices daily 0.75 2025-05-28 https://www.uncoverresearch.com/mainservices/consumer-immersion-events monthly 0.5 2025-05-28 https://www.uncoverresearch.com/mainservices/blog-post-title-one-bykeg monthly 0.5 2025-05-28 https://www.uncoverresearch.com/mainservices/blog-post-title-two-y9jzj monthly 0.5 2025-05-28 https://www.uncoverresearch.com/mainservices/blog-post-title-three-8lwae monthly 0.5 2025-05-28 https://www.uncoverresearch.com/blog daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/0e14c901-3a4a-49f5-bfb0-c919c7a47433/The+Blog+UNCOVER+Consumer+Intelligence+Agency+Samantha+Bergeron+Beauty+Wellness+Tech+Social+Retail+%2813%29+copy.png https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/75e56b00-f998-4741-830f-d59e8d9f22b2/UNCOVER+Research+A+Consumer+Intelligence+Agency+Samantha+Bergeron+94.jpg https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/0edada9c-0022-49d4-b173-a6479cf9a205/UNCOVER+Research+A+Consumer+Intelligence+Agency+Samantha+Bergeron+25.jpg https://www.uncoverresearch.com/blog/the-numbers-dont-speak-for-themselves-83lrz monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/3b0e8d0d-d36b-43e8-9839-5c7c1def6e14/Untitled+4.jpg BLOG - You are NOT your customer - While we waited for research participants to arrive, we asked team members to shop as if they were buying for themselves. It was a blast. They were excited, animated and . . . incredibly knowledgeable. They: Pointed out their favorite products Explained ingredient benefits Estimated markups Named packaging suppliers They even speculated on who might be next to get acquired. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/4623dd2a-4bb4-479e-a470-4816549c60a3/Screenshot+2025-06-30+at+1.37.08%E2%80%AFPM.jpg BLOG - You are NOT your customer - Then we shopped with their customers. They were just as excited and enthusiastic about the category but their shopping behavior was dramatically different. They were: Uncertain Looking for validation Evaluating prices based on desire versus budget And influencer opinions carried enormous weight with them. They weren’t thinking about formulations or margins. In fact, most had no idea what went into the products they loved and . . . they didn’t care. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/4255f3c7-d8ed-4ea4-ab30-4d7472c86d79/Your+paragraph+text+%281%29.png BLOG - You are NOT your customer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.uncoverresearch.com/blog/listening-loops monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/350980e5-06ac-48f0-b64f-8c49d26c406d/StockCake-Glowing+Heartbeat+Line_1750339703.jpg BLOG - are you customer-obsessed? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/c6a300f1-706a-47f6-90a7-702313936e45/pexels-gustavo-fring-4971505.jpg BLOG - are you customer-obsessed? - Talking to customers only when there’s a problem is like waiting for a toothache to go to the dentist. By the time it hurts, the damage is already done. And fixing it costs more than preventing it ever would have. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/77733ef3-dd1c-4aa9-a403-40235ff9beab/Your+paragraph+text+%281%29.jpg BLOG - are you customer-obsessed? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.uncoverresearch.com/blog/blog-post-title-two-36jzj-bjecm monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/878c5263-7b44-4c5c-a210-791b274e51cc/UNCOVER+Consumer+Intelligence+Beauty+Apparel+Personal+Care+Tech+Social+Samantha+Bergeron.jpg BLOG - It’s not a relationship if you’re not listening “I feel like so many brands are trying to get my attention but they’re all saying the same thing. “ - Naomi L., 24 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/def8eec3-a8a9-4827-9103-47584e282edc/pexels-vlada-karpovich-4050357.jpg BLOG - It’s not a relationship if you’re not listening - Listening Loops A low-lift, high-impact monthly research rhythm that keeps your team connected to the evolving needs, moods, and mindsets of your customers through are a series of moderated virtual conversations. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/724fe77d-07c6-496b-9144-6033a6c4d2e0/pexels-cottonbro-3201724.jpg BLOG - It’s not a relationship if you’re not listening - Face Value Live, in-person immersions designed to close the growing gap between you and your customer and help you translate what you learn into action. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/8a692712-6de2-47c0-87ca-8082335fe01c/Your+paragraph+text+%281%29.png BLOG - It’s not a relationship if you’re not listening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.uncoverresearch.com/blog/the-numbers-dont-speak-for-themselves monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/4f829da5-7ee4-4286-941e-4103301675c4/pexels-yankrukov-5215807.jpg BLOG - The numbers don't speak for themselves https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/b4eec64e-8753-493e-b994-d38c0d4c8c93/pexels-polina-kovaleva-8101511.jpg BLOG - The numbers don't speak for themselves 1. Packaging: Despite great survey feedback, neither ‘winner’ was good enough A client’s survey showed two packaging concepts performing equally well. We dug in qualitatively and learned that consumers didn’t love either (!). They were the best of what was shown but neither created the clarity or emotional pull the brand was aiming for. We encouraged the client to include another option in qual and it generated palpable excitement. The team validated reactions with quant, and it’s now heading into production. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/1a4745e0-8b10-44ae-8003-811f2364ef01/pexels-rdne-7755660.jpg BLOG - The numbers don't speak for themselves 2. Low Repurchase Rates: Hidden Usage Habits Repurchase rates for a daily personal care product were underwhelming. Through qual, we learned why. Customers were using the product far less than expected and were also using a ‘back up’ product due to efficacy concerns. The client is revising efficacy claims and overall communications strategy as a result. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/a911bc7b-2ee2-4b74-8ed9-c61755f542c7/pexels-cottonbro-5081918.jpg BLOG - The numbers don't speak for themselves 3. Poor Sales: Social Proof Required Despite strong research, a new retail launch flopped. Shop-alongs revealed why. Gen Z consumers didn’t trust or consider products in the category if they hadn’t first seen them on social. The brand quickly activated influencers, and sales quickly picked up. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/4255f3c7-d8ed-4ea4-ab30-4d7472c86d79/Your+paragraph+text+%281%29.png BLOG - The numbers don't speak for themselves - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.uncoverresearch.com/blog/20years monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/ba6170a8-f011-4fe6-8f84-c1ff84f95637/pexels-cottonbro-3171837.jpg BLOG - 20 Years of Insight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6824c87121d7041538810f27/85632ebf-5ad1-402d-90c6-5842e190cf80/Your+paragraph+text+%281%29.png BLOG - 20 Years of Insight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.uncoverresearch.com/tabshome 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